Autoportal.com - Senior Manager - Search Engine Optimization

Profile: Senior Manager SEO

Location : Gurgaon

In addition to managing current SEO strategies, Sr. Manager will also develop and implement new tactics to drive growth and to maximize the natural search channel as a whole. Should be able to make firm and difficult decisions, think outside the box, and multi-task multiple projects, with results-driven goals at the top of mind and a past history of success.

Primary Roles & Responsibilities :

- Devise, execute and manage search engine optimization (SEO) for digital assets such as websites, mobile sites, applications, videos and social media platforms, and drive increased value from search engines

- Work with the development teams to improve site structure, optimize page layout, indexing and rankings

- Evaluate product offering, traffic, landing page quality, content, design, demographics of prospective customers when determining keywords and campaigns

- Implementing optimized titles, meta tags, internal linking & content optimization for all website pages

- Undertake Off-Page activities and invent new ways to build high quality and authority backlink

- Managing team and helping them grow. Build understanding & train teams on SEO best practices to be followed within the organization

- Report on the overall SEO health of our key digital assets and competitions ongoing basis

- Monitor and report on organic search metrics and analyze trends

- Generate reports with tools like Advanced Web Ranking, Inspyder, Google webmaster tools or similar Organic tools

- Write effective headlines, body copy, and websites.

- Write effective call-to-action statements.

- Strategize ways to improve and track site performance.

- Utilize basic programming and web design skills to enhance SEO.

Desired Candidate Profile :

- Content and Product Optimization Work closely on a real time basis with the team to recommend improvements in content and product

- Improve discoverability of the content on Internet; including but not limited to Search and Social media

- Team Management Skills: Effectively manage and work with SEO teams. Candidate should be easy to work with, assertive and a team player

- Proven track record of delivering tangible results on visibility, traffic, and conversions

- Experience of doing SEO for large, dynamic websites is a plus

- Solid understanding of search engine ranking factors, algorithms, website architectures and back link strategies

- Exposure to relevant Content Management Softwares and SEO tools

- Ability to utilize social media such as Facebook, Twitter, LinkedIn, YouTube, Google+, blogs and articles to influence search engine visibility

- Create search engine and human-friendly content for new pages, blogs and article

- Excellent Written and Oral Communication Skills