Autoportal - Performance Marketing Expert

Need a Performance Marketing expert who would manage all performance marketing activities. This candidate will be responsible to manage SEM campaigns on Google, Bing. The incumbent has to be an expert on RON, Display and Emailer Campaigns. Has to be adept with CPC, CPL, CPM and Affiliate deals. Strong quantitative and analytical skills. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns for the Online & Offline Market.

Desired Profile

- Around 5 years of experience in managing PPC campaigns, Display Campaigns and Understanding of platforms across Google, Yahoo, and Bing, Facebook, Linkedin etc.

- Solid understanding of performance marketing, on RON, Display and Emailer Campaigns, CPC, CPL, CPM and Affiliate, Conversion, Online customer acquisition,

- Develop and execute the campaign on time, on brief, retain responsibility for all campaign deliverables, drive results and control costs

- Good experience and detailed understanding of Google analytics tools, Analyzing key metrics through analytics to drive efficiencies

- Prioritizing initiatives leading to the greatest returns for spends, Track, report, and analyze website analytics and PPC initiatives and campaigns

- Active user of online forums, social media and digital networks including Facebook, Twitter, LinkedIn, YouTube, Slideshare and online forums / discussion groups

- Up-to-date with the latest trends and best practices in online marketing

Personal Qualities :

- Excellent inter-personal skills

- Strong written and oral communication skills

- Excellent analytical and presentation skills

- Ability to work across functions and departments