Autoportal - Manager - SEM/PPC

This person will be responsible to assist with the execution of PPC and other digital marketing strategies outlined by the Marketing Team.

Primary Roles & Responsibilities :

- Manage all PPC (Pay Per Click) campaigns across all Search Engines (Google Adwords,, Bing Ads and others)

- Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis

- Keyword research, keyword grouping, writing and testing ad copy

- Ensure optimal campaign performance

- Develop new and eliminate under-performing PPC ad copy/Keywords

- Analyze clicks and conversion data, ad expenses and ROI

- Identify, lead, and execute product and process innovation to increase campaign performance

- Get effective landing pages implemented and advice on possible improvements

- Creating multiple adverts and do split testing of campaigns across multiple advert groups

- Define and execute on bid management strategies, keyword matching strategies and tactics

- Monitor, manage and optimize all campaigns to the keyword level

- Improve quality score and conversion rates via landing page optimization

- Devise strategies to drive online traffic to the portal

- Accelerate PPC Marketing using analytical tools

- Spearhead affiliate partnerships, email and PPC campaigns

- Create result driven campaigns with keen focus on ROI

Desired Candidate Profile :

- 4 to 7 years direct PPC experience with Google AdWords, and Bing Marketing.

- Track record of analyzing PPC issues and opportunities with good communication skills both written & verbal

- Self-motivated with passion for marketing, advertising & campaign management

- Detail-oriented with the ability & willingness to quickly complete large volumes of work with high quality

- Google Adwords Certified (GAP) and Bing adsAccredited will be preferred

- Knowledge of email marketing, affiliate marketing will be a plus

- Strong verbal and written communication skills

- Strong analytical and quantitative skills