Autoportal - Manager - Ad Operations

JD for Ad Operations:

Responsibilities:

- Provide specialized technical support to internal ad campaigns pertaining to use of DFP and AdWords.

- Serve as the primary lead on key display programs and manage all tactical aspects of running campaigns.

- Troubleshoot various tracking problems and utilize experience to develop solutions and document internal procedures, policies, and tutorials regarding ad tracking and targeting for DPF, AdWords and Google Analytics.

- Partner with analytics to understand audience user data, post-campaign analysis, and to identify and communicate growth opportunities and insights.

- Work closely with Media Sales, Product Marketing Managers to help drive success in meeting their goals and partner with the cross-channel leads for integrated campaign program.

- Review & analyze reports and lead optimization efforts to meet campaign objectives and performance goals.

- Manage and efficiently optimize the program within budget goals and increase the efficiency of the campaigns in terms of CTR and engagements.

Desired Skills and Experience:

- 4+ years of digital marketing and direct response media experience managing complex, large-scale campaigns.

- Paid search account management and/or DART /Campaign set-up, DFP Experience required.

- A proven track record of using display media to acquire, engage, and nurture users throughout the funnel.

- Strong technical background in biddable platforms to acquire your target audience at scale with efficiency, tracking and attribution methodologies, AdWords, DoubleClick, Google Analytics and other 3rd party digital and mobile ad serving and tracking platforms.

- Strong analytical and troubleshooting skills; ability to use data to drive actionable insights.

- Technical and strategic understanding of programmatic display buying.

- A high degree of motivation, ability to self-start, meet deadlines and manage multiple projects.

- Ability to prioritize, work cooperatively and collaborate with cross-functional teams in an exceedingly fast paced environment.

- Strong knowledge of Microsoft Excel.

Company Profile:

Creative Web Media Pvt Ltd

At Autoportal, our mission is to attract the Car Shoppers, offering credible and easy-to- understand information through videos, buying guide, consumer recommendations & research tools to help buyers formulate opinions on What to buy, Where to buy, And How much to pay

About the parent company

The Company is based in Kiev, Ukraine and has major Russian language websites under its umbrella. Their projects include: Megogo.net (video on demand with more than 2 million visitors daily), Autoportal.ua (automotive website,100,000 visitors daily), Technoportal.ua (price comparison), Autoua.net (automotive, 100,000 visitors/daily), Dynamo.kiev.ua (sports, more than 200,000 visitors/daily), Gagadget.com (IT), Okino.ua (movies portal), Mama.ua ( for mothers & kids), Udoktora.net (health), Nashasvadba.ua (wedding portal), Woman.ua (woman portal), LuxLux.net (luxury portal) and many more.

Recruiter Name: Ms. Varsha

Website:http://autoportal.com/

Reference Id: APAD 01