Automation Anywhere - Senior Product Marketing Analyst

Description : 

Automation Anywhere is seeking a Product Marketing Analyst

Responsibilities:

- Understand the RPA software market, current and emerging competitive threats, competitors- product strengths and weaknesses in the region

- Respond to sales and marketing requests to inform on market conditions and planning opportunities.

- Systematically gather and assess information to understand the competitive landscape and develop insights that drive action and outcomes

- Formulate competitive sales strategies, positioning, and tools to improve sales effectiveness.

- Work directly with the sales team to help close opportunities

- Work with product marketing to create product content that articulates the benefits & differentiators of our product offerings

- Conduct primary and secondary competitive research with a technical focus on supporting product management roadmap strategy and maintaining a current view of the competitive landscape

- Process and analyze research into meaningful content with actionable insights

- Enable internal stakeholders on research findings

Qualifications:

- Background in quantitative, strategic marketing, market analytics, business and/or market research disciplines.

- Must Have 4+ years relevant work experience in competitive intelligence, market analytics, data analytics, market research, strategic marketing, and/or planning.

- Experience in RPA a plus