Automation Anywhere - Senior Manager - Public Relations & Social Media

Description

- Automation Anywhere is seeking a Sr Manager, Public Relations & Social Media.

- At Automation Anywhere, we are passionate in our belief that Software Bots can free people to create, think, discover, and ultimately build great companies. With our Digital Workforce platform, we are contributing to build a Digital Workforce, 3M strong, by 2020. Our platform includes Robotic Process Automation, Cognitive technologies and Analytics and is adopted by over 500 of the world's leading enterprises and many are calling it one of the most essential and disruptive technologies in the market today.

- We have dedicated the last decade to driving the adoption of Robotic Process Automation technology in leading Financial Services, BPO, Healthcare, Technology, and Insurance companies to name a few, across more than 90 countries. We are taking the lead to define the category and create the blueprint to make it successful. This clearly is a once in a lifetime opportunity to make a difference and change the world.

- For additional information, visit www.automationanywhere.com

Core Responsibilities

- Create and own communications plans that meets the company objectives.

- Manage global public relations agency team members and ensure that key metrics and goals are achieved.

- Keep a pulse on the industries to bring insights and new ideas for influencer engagement campaigns.

- Curate relationships with influencers in technology and vertical outlets and explore new ways to earn media coverage for campaigns, product launches, partnerships and events.

- Produce releases, media advisories, articles, Q&As, speech keynotes, product abstracts, customer email campaigns, and other quality communications material to reach target or respond to press.

- Develop and maintain strong relationships with key trade press and/or industry analysts as well as product owners and business units

- Oversee and manage all trade show-related publicity and video outreach

- Set up speaking opportunities for key industry trade shows and conferences, and groom Automation Anywhere spokespeople for external outreach including media training, interviews, briefings, abstracts and presentations.

- Create and drive our social media strategy and implementation efforts.

Requirements:

- Education: Bachelor's degree with emphasis on communications, marketing, and business

- Exceptional track record of executing PR mandate in tech companies, with a focus on enterprise/product

- Ability to deliver needle moving stories at regular cadence

- Ability to manage senior executives, and engage in strategic planning process and conversations

- A strong roster of media relationships

- Strong project management skills