Automation Anywhere - Senior Manager - Partner Marketing

Description:

About Us: 

- Ready to make an impact on the global automation revolution? McKinsey Global Institute ranked - automation of knowledge- work as #2 in their top 12 disruptive technologies that will transform life, business, and the global economy. Automation Anywhere is the market leader in driving the adoption of robotic process automation technology across leading Fortune 1000 and other companies across more than 90 countries. At Automation Anywhere, we are passionate in our belief that Digital Colleagues will free people to create, think, discover, and ultimately build great companies.

- The Sr. Manager of Partner Marketing, reporting to the Sr. Director of Partner Marketing, will be part of a Global Partner Marketing team and responsible for leading the regional partner marketing strategy. This position is based Bangalore ( India)

- We're investing in and continuing to build our strong partner marketing program to reach new market segments and fuel our continued growth. We're looking for a passionate marketer with strong partner business acumen to define programs to help us attract new partners and to leverage their marketing efforts to amplify AA in new markets.

- The ideal candidate is a creative leader and critical-thinker with a deep understanding and proven track record in planning and delivering marketing initiatives in collaboration with various partners- including technology alliances, channel resellers, and global systems integrators. This role will act as the marketing liaison for AA sales and partners, building and executing plans across all facets of the go-to-market strategy.

- Developing initiatives to sell to and through our partners, this role will be the India Partner Marketer and will work closely with our sales, events, PR, and content marketing teams to oversee and execute the regional strategy.

Key Responsibilities Will Include

- Collaborate with regional partner managers to lead the development of a prioritized list of strategic partners to develop go-to-market plans to promote AA

- Develop relationships with counterparts at AAs key partners, analyzing their business needs, and oversee a joint marketing and enablement strategy

- Own and execute integrated marketing campaigns with strategic partners; including events, digital programs, webinars, content, PR and social media

- Build joint marketing programs for each partner category that can be scaled across our partner ecosystem, while driving marketing consistency to ensure AAI's brand is accurately represented

- Craft initiatives to build partner awareness and materials to enable them to prospect and build demand for our products.

- Define and execute partner summits, in collaboration with our events team, to strengthen relationships and promote a deeper commitment with our partner community

- Manage a consolidated regional partner marketing calendar and budget while monitoring ROI and program metrics
 
Required Skills: 

- 10+ years experience in B2B partner marketing at a SaaS company plus

- Passion for strategic vision and tactical marketing excellence

- Able to build strong relationships with partners

- Strong leadership and program management skills

- Thrives in a high energy, fast growth environment

- MBA in business, marketing or equivalent

- Excellent collaboration skills and ability to influence and motivate team members cross-functionally