Automation Anywhere - Senior Manager - Customer Marketing

Description

Automation Anywhere is seeking a Sr. Manager, Customer Marketing at Bangalore

- At Automation Anywhere, we are passionate in our belief that Software Bots can free people to create, think, discover, and ultimately build great companies. With our Digital Workforce platform, we are contributing to build a Digital Workforce. Our platform includes Robotic Process Automation, Cognitive technologies and Analytics and is adopted by over 500 of the world's leading enterprises and many are calling it one of the most essential and disruptive technologies in the market today.

- We have dedicated the last decade to driving the adoption of Robotic Process Automation technology in leading Financial Services, BPO, Healthcare, Technology, and Insurance companies to name a few, across more than 90 countries. We are taking the lead to define the category and create the blueprint to make it successful. This clearly is a once in a lifetime opportunity to make a difference and change the world.

- For additional information, visit www.automationanywhere.com

- Customer marketers delight and engage customers. The customer marketer builds stronger relationships with customers through engaging marketing campaigns. The mission is to build a community of fanatic brand advocates.

- Customer marketers create value. This position directly benefits sales and marketing teams by increasing customer advocacy (including referrals, testimonials, references, etc.), identifying cross-sell and upsell opportunities, and increasing loyalty and retention. Good customer marketers don't shy away from proving how they drive revenue.

- Customer marketers flex their creative muscles. This position requires creative marketing and communication skills to engage and motivate customer advocates.

- Customer marketers are human bridges. These personable, outgoing marketers are effective communicators who act as a liaison between customers and the rest of the organization. While they need to be able to work independently, they know the importance of collaborating with other departments to create an incredible customer experience and reach business goals.

Strategic responsibilities:

- Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities

- Lead and manage customer engagement and communication programs, such as: in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns

- Connecting with customers to ensure continued education and success throughout the relationship lifecycle

- Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.

- Help marketing and sales meet business objectives through customer advocacy initiatives

Tactical responsibilities:

- Compose and send customer emails

- Manage and maintain engagement and advocacy programs; continually recruit new customer advocates

- Manage a library of up-to-date customer success stories

- Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organization

- Develop a customer lifecycle campaign program and work with marketing operations to implement

- Create special marketing content for account management/customer success to help at-risk customers with training; or target happy customers for upsell, cross-sell, and advocacy opportunities

- Provide product feedback given by advocates to the Product Management team

Required Skills:

- 9+ years of experience

- Education: Masters degree with emphasis on communications, marketing, and business

- Previous Customer Service, Customer Success, or Account Management experience

- Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms

- Experience creating and executing marketing campaigns and programs that drive customer engagement

- Ability to write effective copy is a necessity; graphic design capabilities a plus

- Familiarity with B2B marketing, lead generation, and sales process space