AuthBridge - Deputy Manager - Digital Marketing

Deputy Manager - Digital Marketing

About AuthBridge:

Authbridge is India's largest Authentication company, delivering cutting edge technology and alternate data analysis for Identity management, Onboarding & Verification and Business Intelligence. We provide solutions across three verticals:
- BFSI Solutions

- Workforce Solutions

- Business Solutions

Over 1500+ clients across 30+ sectors, including Fortune 500 and Indian unicorns, rely on Authbridge's sophisticated authentication products. These API enabled and AI/ML powered products are supported by the largest proprietary identity, education, and criminal databases in the country - allowing us to perform seamless and near instant authentication checks. With a large product and technology team, Authbridge has conducted over 10 million verification checks since its inception in 2005. Authbridge is ISO 9001:2015 certified for quality and ISO/IEC 27001:2013 compliant for information security.

Location: Gurugram

About the Role: Have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Supporting teams and vendors to launch campaigns on time and on budget.

Must have work Experience:

- 2+ years experience ideally in B2B and B2C Marketing role

- In-depth understanding of Linkedin and Google Ads suite along with GA4 and other tracking & automation tools

- Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Develop market messaging & positioning and product packaging that differentiates our platform in the marketplace

- Collaborate with the Product team to understand Key product use cases, and communicate to the Content marketing to create Targeted content

- Understand the nuances of each market and strategize market and persona specific content & digital marketing plan to build awareness, interest, and consideration.

- Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process)

Qualification & Functional Skills:

- Post-Graduation (Preferred)

- A gift for storytelling, the ability to craft compelling messaging, and bring teams together to drive to a collective goal.

- Experience creating market positioning materials including sales enablement tools, presentations, case studies, whitepapers, customer videos, POVs, and thought leadership

- Strong project management skills including demonstrated ability to think end-to-end, manage long term projects and manage multiple projects simultaneously

- Strong program management skills. Highly cross-functional, detail-oriented, with the ability to partner with different stakeholders and teams across the company.

- Experience creating a wide array of content: sales collateral, presentations, white papers, videos, blog posts, case studies, etc.

- Excellent communication and presentation skills, creating content, and delivering directly, as well as creating presentations for sales and other stakeholders.

- Solid analytical and critical thinking skills with proven expertise in problem solving

- A proven track record of working collaboratively and being accountable

- Self-starter, ability to thrive in a fast paced, start-up environment

Did you Know this about AuthBridge:

Authbridge case study titled "Innovating HR Operations in India", based on AuthBridge's innovative Operations Management, is now taught as a part of the MBA curriculum of the Ivy League Business Schools, Cornell University.

Authbridge also have a case study on AuthBridge's story on Innovation and Entrepreneurship by Indian Institute of Management (IIM), Ahmedabad.