AuthBridge - Assistant Vice President - Marketing

About AuthBridge

Authbridge is India's largest Authentication company, delivering cutting edge technology and alternate data analysis for Identity management, Onboarding & Verification and Business Intelligence. We provide solutions across three verticals:

- BFSI Solutions

- Workforce Solutions

- Business Solutions

Over 1500+ clients across 30+ sectors, including Fortune 500 and Indian unicorns, rely on AuthBridge's sophisticated authentication products. These API enabled and AI/ML powered products are supported by the largest proprietary identity, education, and criminal databases in the country - allowing us to perform seamless and near instant authentication checks. With a large product and technology team, AuthBridge has conducted over 10 million verification checks since its inception in 2005. AuthBridge is ISO 9001:2015 certified for quality and ISO/IEC 27001:2013 compliant for information security.

About the Role

- Work with the leadership to strategize high impact marketing & growth campaigns for all the three verticals of the company

- Responsible for Designing and implementing the marketing strategy to help deliver Organization's objectives and achieve revenue goals

- Manage the inhouse marketing team and external vendor relationships and deliverables

Key Responsibilities

Strategy & Planning

- Develop marketing and channel strategy for the three verticals of the company in line with the business objectives

- Support building awareness of the brand, positioning of the three business verticals and generating leads for the respective teams

- Create and deliver on an annual marketing plan in line with strategy and ensure implementation of the same within defined budgets with the support of the team

- Plan the coherent execution of the creative as well as performance based deliverables of the team

- Plan the launch of new products and releases along with overseeing the cross-functional implementation of the plan

- Bring in product marketing expertise to the organizational marketing efforts

Communications & Outreach

- Develop product positioning and messaging that differentiates products in the market

- Oversee execution of both internal and external communication while ensuring enhanced target audience experience by using diverse marketing tools & techniques

- Lead all areas of content generation and production across all media platforms.

- Leverage various ATL channels like Social, Digital, Influencer Marking, PR etc. and BTL channels like events to distribute the content.

- Select and manage vendors to execute the marketing strategy.

- Ensure Lead Generation targets are fulfilled using a mix of online activities, SEO/SEM, databases, emails, social media and display advertising campaigns

- Ensure consistent messaging on brand and product websites and continuously increasing conversion rates

Marketing Trends and Analytics

- Responsible for continuously assessing current market trend to build a unique compelling value proposition for the solutions.

- Continuously track performance of various marketing initiatives and spend to tweak the strategy to deliver the best possible results for the business.

Team Management

Lead and nurture the marketing team by monitoring performance on an ongoing basis and ensuring continuous professional development of the team.

Must have work Experience

- ROI of marketing initiatives

- AuthBridge's Brand Building along with Vertical wise performance

- Execution of ATL / BTL activities as per the defined timelines

- Achievement of Revenue Targets

Qualification & Functional Skills

- Leadership and people management Skills

- Creative Thinking

- Strong written & verbal communication skills

- Attention to details in all aspects

- Expertise in Marketing Tools (Email Marketing, Digital Marketing, Performance Marketing etc.) and PowerPoint/ Excel.

- Ability to work in dynamic environment, multi-task & meet deadlines

Did you Know this about AuthBridge

Authbridge case study titled "Innovating HR Operations in India", based on AuthBridge's innovative Operations Management, is now taught as a part of the MBA curriculum of the Ivy League Business Schools, Cornell University.

Authbridge also have a case study on AuthBridge's story on Innovation and Entrepreneurship by Indian Institute of Management (IIM), Ahmedabad.

Equal Opportunity Employer & Other Conditions:

We are an equal opportunity employer. AuthBridge is dedicated to being an employer that provides equal opportunities to all individuals. We firmly believe in cultivating a work environment that fosters support, inspiration, and respect for everyone. Our HR processes and policy decisions are rooted in merit and are applied without any form of discrimination, including race, colour, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, or any other characteristic protected under law.

Further, it is the Company's policy to not employ children who are under the age of 18 years under any circumstance. The Company is against all kinds of exploitation of children and shall conduct its hiring in compliance with applicable laws.