Auraine Botanicals - Manager - Marketing

Location - Gurgaon

Reporting- CEO and Directors

Qualification- MBA Marketing/sales

Mandatory - Have worked with Luxury and premium product industry.

Job Role:

Brand Strategy/planning for the entire range of company products.

- To develop and build the overall positioning strategies and to sustain the same through various marketing tools.

- Planning/Organizing/Implemen ting overall 360 degree Communication Strategy for the Brand. Coordination with agencies to develop and execute the product Campaigns.

- Planning marketing budgets and meeting these budgets without compromising the impact of the communication.

- Strategizing future growth for the company both in terms of sales and visibility.

- Planning various Promotions & Events - Launches/ Exhibitions /On-ground events etc.

- Research product offerings and competition by analyzing the market research data (the current and past industry trends, consumer behavior and requirements, market competitiveness of products etc.)

- Interact closely with the sales team to analyze the challenges faced by the product in the market and form solutions to address these challenges.

- Market Research tools to understand the brand health on a regular basis.

- Manage Business Development/product launches.

- Preparing SOPs/Manuals for Marketing Division.

- Digital Marketing - relevant forums like Face book, YouTube, blogs etc.

- Sadhna