Augray - BU Head - Entrepreneur in Residence - Media/Entertainment

Augray - Business Unit Head - Entrepreneur in Residence - Entertainment

AugRay (part of Wisdom InfoTech) is seeking an entrepreneur-in-residence (EIR) for Entertainment industry with a passion for entertainment on the cutting edge innovative Augmented Reality (AR) vertical for entertainment.

The EIR Entertainment will be an integral part of the AugRay Labs team, acting with significant levels of autonomy and responsibility.

The EIR will act as the overall business champion for one or more business concepts, leading technology development, helping develop and expand the market case, completing the business model, and guiding operations and implementation. The EIR will have access to AugRay Labs personnel, resources, and infrastructure. However, this is a hands-on role that requires individual accountability and effective operation across a spectrum of subject matter, time frames, and complexity.

Specific Responsibilities :

The EIR with support from the AugRay Labs Organization and Project Team, will :

- Create business plan and execute for the AR Entertainment business vertical.

- Conceptualize and executing marketing strategies for films across varied conventional and non-conventional platforms.

- Responsible for implementing marketing strategies across varied conventional platforms - Television, Radio, Print, Outdoor & non conventional platforms - Online, PR & Events, BTL, Brand Alliances, Merchandising.

- Developing Relationships with Different Media Houses.

- Ability to develop content, articles, blogs, guest posts, press release.

- Responsible for managing their physical & digital business internationally ensuring that yearly targeted revenue is delivered for the Entertainment division.

- Key aspects of the position include overseeing the digital release strategy across multiple territories, product life cycle management of their portfolio and building strong working relationships with distribution partners.

- Being aware of global marketing strategy encompassing creative, media, digital, promotions, publicity, research and synergy across all distribution channels for films.

- Collaborate with the Theatrical team and New Media teams to maximize the full product life cycle.

- Maintain effective relationships with the acquisitions team, third party distributors and external stakeholders on film releases .

- Celebrity procurement for brands.

- Develop and hone business concept(s) to target compelling, actionable long-term market opportunities.

- Being aware of trends on social media and using that knowledge to create effective messaging.

- Identify, validate and deliver product to a viable market segment; supervise market research, and market trials.

- Create and implement marketing plan and business development plan with the help of AugRay team.

- Determine business and revenue model and supervise creation of proforma financial model.

- Manage project company-level budgets and capitalization.

- Assist in recruiting.

- Demonstrate honesty, responsibility, integrity, and fulfillment of commitments.

- Association across brand categories and various genres of films (Bollywood, Hollywood, and Regional).

Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Experience, Skills and Abilities :

Required characteristics :

- Sales and marketing experience in Media/Entertainment (Movie) marketing industry.

- Excellent academic credentials.

- Operating experience at a high-performing, high-growth business or research organization.

- Leadership ability, evidenced by technology or business-related leadership role at a start-up company or other fast-growing organization.

- Ability to create and effectively communicate business visions and strategies, written business plans, and presentation materials.

- Specialize in creative abilities, production sense, Brand Alliances & Campaign Management, Media Planning & BTL Promotions.

- Strong background in innovative promotion.

- Recruiting, hiring and personnel management experience.

- Budget and profit-and-loss responsibility desirable.

- Proven ability to take on extensive responsibility and excel in a small team environment.

- Strong work ethic and self-starter a must.

Required skills :

- Excellent written and verbal communication.

- Creative thinker and problem solver.

- Ability to provide creative direction and feedback.

Education/experience/certifications

- Bachelor's degree in Design, Film making preferred.

- MBA (Sales and Marketing) or Master's Degree related field preferred.

Place of Location : Metro Cities in India (Mumbai or Chennai).

Compensation :

- Fixed, variable with stock options and exit plan.

Contact Person : Poornima

About AugRay

AugRay (www.augray.com) is a patent pending augmented reality platform available for smart devices, which gives an incredible immersive experience to the users filled with fun, entertainment, education and timely digital information, to mention a few. AugRay blends virtual reality with the physical world around us; providing brands a solution as unique as their needs. AugRay acts as a vehicle for brands to break through the clutter and separate themselves from the herd. Please visit our website, facebook page and youtube channels to know more about the digital marketing campaigns that we recently ran for some of the Fortune 500 companies.

AugRay is a subsidiary of Wisdom InfoTech (www.wisdominfotech.com), an award winning, US based, MNC specializing in IT and mobile based products, services and solutions. Founded in 2000 in Brookfield, Wisconsin, USA, Wisdom had been recognized as one of America's top 500 fastest growing private companies by INC.500 and was ranked in the top 20 for software companies. By 2009 Wisdom InfoTech had been recognized three consecutive years as an INC.5000 company. Today, Wisdom is more diverse than ever with the addition of the newest subsidiary, AugRay an augmented reality mobile application. Augray development and delivery centers are in USA, Chennai and Bangalore with the expansion plan in Mumbai and Delhi.