Audience Intelligence - Data Analysis, Business Intelligence, Audience Intelligence, Audience Views for the Digital space, Reporting, Market research, Media Planning, Positioning of the brand, Research to action, Data mining and analysis, Survey projects automation Responsibilities : - Playing a key role by contributing to the advertising business by aligning the sales force efforts to the revenue targets and management goals through data, insights, strategy & training - Independently Direct sales planning initiatives and team to ensure pro-active analyses on product performance and planning to minimize inventory risk and maximize customer ROI along with the overall experience - Execution of Viewership & Advertising expenditure analysis with the sole intent to determine marketing program performance and identify opportunities to grow revenue for the News genre network channels under the portfolio - Should be Experienced in setting up a system with Weekly MIS reports in place including Programme Genre ROI reports, Time Band Analysis, Trends, Target Viewers Indexes, Market Analysis, Genre trends, FPC Planning, Promo Planning, Competition tracks, Break Analysis, Audience movement, Share of expenditure, Market and Zone wise tracks, Solo Advertisers, New Brands and Missed opportunities for taking corrective action in the product and trade spheres - Updated genre competition analysis encompassing the overall trends across markets & providing top management/sales functions with actionable recommendations along with action plans - Giving inputs to the Pricing process & Deal discussions to improve yield and acting as a SPOC for the genre channels for queries related to databases, creating effective client pitches covering channel performance, media planning inputs & ideation. - Be Active member of the team in driving network projects and involved in Monitoring and evaluation of the implementation of the analytics toolset for enriched customer experience, ensuring the consistency of data quality.

Noida

Audience Intelligence Role - Media 

Audience Intelligence Role - Media  ,Job Description for Audience Intelligence Role - Media  in Nikos Consulting in  Noida for (8-15) years of experience. Apply Now!

Job Description for Audience Intelligence Role - Media  in Nikos Consulting in  Noida for (8-15) years of experience. Apply Now!