Our client is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oral, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondel- z International.
About the Role :
Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work. You will be ensuring FPD integration both from a planning perspective, ensuring scaling and relevant deployment and drive audience solutions.
Roles and responsibilities- :
- Ensuring FPD integration both from a planning perspective, ensuring scaling and relevant deployment
- FPD first planning across brand portfolio and efficiency optimization
- Drive audience solutions like ADH and Bridge for planning and deployment
- Integration of CRM and CDP from an audience lens across brand plans
- Use of analytics for audience building and prioritization
- Building and operationalizing the FPD architecture (collection, enrichment , deployment, measurement etc )
Requirements:
- 8- 10 years of experience
- Knowledge of Digital media planning and strategy
- Comfortable with cohort-based audience planning on Meta and Google
- Broad knowledge of media basics and owned asset marketing
- Must have worked on developing campaign reports and analysis
- Comfortable with accessing data from platform dashboards
- Developing campaign result presentations for various stakeholders
- Operational Knowledge of Platform execution on Meta and Google
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