AU Small Finance Bank - Website Manager

- Understand UI/UX and manage corporate website and product platforms

- Identify the key - Jobs to be Done- for the customer and the pain points to define the journey scope and problem statement

- Design consumer journey maps and outline the drivers and outcomes

- Manage personalisation of website through Adobe Target

- Identify and implement new opportunities throughout the customer journey to deliver high performing, agile customer interactions and touchpoint

- Track the performance of Organic Leads generated from website

- Conceptualize a journey dashboard by establishing different data sources to track and report journey performance

- Facilitate key business relationship and drive integration across channels, customer service teams, Marketing, Product and other cross functional teams

- Implementing SEO recommendations on website