AU Small Finance Bank - Web & App Analytics Manager

- Develop an In-depth understanding of user journeys on Website/Platforms and generate data driven insights & recommendations to help product business in meticulous decision making.

- End-to-end ownership of key metrics, work with respective product owners to understand areas we need to measure

- Develop strong hypothesis, execute A/B experiments and identify area of opportunities

- Work cross-functionally to define problem statements, collect data, build analytical models and make recommendations

- Identify and implement streamlined processes for data reporting, dash boarding and communication

- Collaborate with Stakeholders for data tracking and implementation of tools like Adobe analytics, Appsflyer, Google Analytics, GTM

- Ensuring implementation of tracking codes on all journeys/apps.