AU Small Finance Bank - National Business Manager - Digital Insurance

Job Responsibilities :

- Financial-Budget/Sales/Cost head/Profit head

- Customer

- Internal Process

- L&D - Responsible for setting up D2C channels through Online and Tele-assisted Sales platforms for the company

- Drive online sales as a P&L responsibility

- Drive Digital Transformation to benefit all stake holders including Customers, Distributors and Employees

- Ideate & implement the digital campaigns with all digital channels

- Define product & Campaign KPI's. Monitor, analyze and communicate performance of feature releases. Build dashboard to track KPI's and share with stakeholders on an on-going basis.

- Plan a customer life cycle and monitor the per person product holding during the lifetime of the customer

- Enhance coding standards, development guidelines and delivery practices for efficiency.

- Maintain domain architecture and road maps and its alignment with technology road map.

- Responsible for developing the go-to-market strategy, pricing strategy, and New business generation with All insurance partners on D2C and B2B

- Support Insurance partner to launch the New Product feature faster

- Providing on-going oversight, resolving issues, management reporting of program metrics, implementing enhancements, etc.

- Driving the Digital Solutions value proposition (Behavioral Economics, Online customer journey, Simplified underwriting) by providing the entire digital eco-system

- Design the end to end New Business and policy servicing and Claim journey

- Seamless Integration with all System of the bank.

- Prioritize and review Distribution Solution opportunities across the ecosystem to enhance focused delivery on profitable growth and optimization of resources utilization

- Managing, Social media , Online Content , Marketing , Reputation , campaigns , SEO & SCO Analytic

Performance Measures

Measure Deliverables from the role

Key Outputs/Results from the Role

- Measuring success of Digital campaign on New Visitor, Repeat Visitor, Conversion of visitor , Social Reach , Social Engagement , Email , Whats app, SMS , opening rate and conversion , traffic by source

- Maximise the Cost per click, Cost per conversion, cost per acquisition, Page View, Average Session, T

- % increase in rate of new customer acquisition through D2C also Lead generation & Conversion Ration

- Number of customer touch points addressed to improve customer experience positively

- Percentage increase in customer engagement in digital channels

- Reduction in time to market new products to customers

- Change in customer behaviour over time across channels

- Percentage of revenue from new products/services introduced, new ideas implemented

- Number of innovative ideas reach concept to implementation

- Number of new products or services launched in the market

- Number of new business models adopted for different classes of customers

- Rate of new apps and APIs to offer new products/services inside and outside the company

- Overall ROI of all digital expanse and properties

Job Specification (Competencies required to perform the role)

Qualifications- MBA finance/ CA / B.Tech with relevant experience in Digital marketing and Product designing and acquisition

Experience

Specific

- Overall- Minimum 12-15 years post-qualification in digital eco system in BFSI sector

- Understanding of Insurance Product & Regulation and good network with Insurance and fintech players

- 5 -6 years of experience working for a top tier strategy technology consulting firm developing business & Operational strategies for clients or equivalent experience

Functional Competencies- Strong leadership in analytical, planning, forecasting skills; problem-solving skills with a get things done attitude

- Experience in making data-driven recommendations and decisions

- Outstanding communication and presentation skills; able to articulate a vision, strategy or idea clearly and concisely

- High level of competency with Office Productivity Tools e.g. Advance Excel with VB and Macros, Reporting skills and Presentation

- Computer System Literacy Intermediate to Advance

- Above average knowledge of project management methodologies

Behavioral Competencies

- Ability to work independently in a fast-pace agile team environment to meet aggressive goals and high-quality standards; does not require close supervision

- Ability to facilitate effective meetings

- Ability to establish effective working relationships with clients and business representatives

- Well-presented and business-like - Good speaking & writing skills

- Stable career history, Exceptional work ethic & drive, Willing to travel