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05/07 Rajat Rathi
Senior Manager - Talent Acquisition at AU Small Finance Bank Ltd

Views:4300 Applications:505 Rec. Actions:Recruiter Actions:493

AU Small Finance Bank - Campaign Manager (4-8 yrs)

Mumbai Job Code: 1120988

Responsibilities :

- Build strategies to drive customer engagement and growth across acquisition, transaction & activation through multiple campaigns across Email, SMS, WhatsApp, Web personalization, etc.

- Apply demographical, behavioral & transactional attributes to identify customer cohorts/segments

- Design and run A/B & multivariate testing & audit customer communications to create effective customer journeys

- Coordinate with business & functions including product, technology, risk, compliance, etc.

- Collect customer feedback, track performance and optimize design/targeting to improve the campaign effectiveness

Requirements :

- Experience in Customer Lifecycle Marketing or Campaign Management or Customer Value Management

- Proficiency in Marketing Automation Technology (Netcore, Unica, Adobe Campaign, etc., or similar)

- Experience using analytical and database tools (Advanced Excel, Adobe Analytics, Google Analytics, etc, or similar)

- Strong project management skills & ability to work under tight deadlines

Women-friendly workplace:

Maternity and Paternity Benefits

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