Atomberg - Regional Trade Marketing Manager - East

Atomberg Technologies is a Consumer Appliances company that was started by IIT & IIM graduates. We started our exciting journey with energy-efficient fans and will be present in multiple categories in the next couple of years. Fans are based on our patent-pending BLDC motor technology, which saves more than 65% of electricity. We are the winners of awards like the National Entrepreneurship Award, Best Climate Solver award, Most innovative company in the "EE" category awarded by UN, and Forbes 30under30.

Since our inception, we have been successfully growing at more than 100% "YOY" and are currently doing a monthly revenue close to Rs. 90 Cr/month. The target is to reach 1200 crores by FY 23-24. Current product line includes fans, mixer grinders & smart locks, and future product lines will include several other categories across home and kitchen appliances.

Today we are a team of more than 600+ professionals challenging the status quo every day with a straightforward question "Why not?".

Atomberg Technologies Latest NEWS :-

1. Atomberg Technologies - Growth Story

2. New Product Launch - India's first Inverter Motor Mixer Grinder

3. How Atomberg is Fanning a New Wave in Home Appliances

4. Actress Deepika Padukone Invests in Atomberg Technologies

5. Atomberg raises $20 million in growth funding led by Jungle Ventures

TV Commercials :-

1. Atomberg TVC I Tax Department comes knocking

2. Atomberg TVC I Power Department comes knocking

Position: Regional Trade Marketing Manager - East Zone

Role responsibilities:

1.Marketing Management

a. Shop Branding : Identifying the right outlets for establishing Atomberg brand display. Ensure the display of the right product/right branding element at right outlet.

b. Marketing Activations: Understanding business needs to deploy timely marketing interventions (Ex- POSMs, Consumer Promotions, Society Activations etc. ) to keep the business flow intact. Designing the marketing calendar for smooth planning of activations.

c. ROI Monitoring: Measuring the impact of branding as well as marketing interventions on the basis of Sales Volume/Value to maintain a high return on marketing investments

d. Budgeting: Effective Budgeting to ensure that there is neither overspend nor underspend on the marketing activities planned

e. Retailer Engagement: Deploy timely interventions (Ex- Retailer Meet, Dinners, Notepad, Gifts etc.) to ensure that retailers are engaged with the brand on a regular basis

f. NPD Launch: Effective Launch Planning and Execution of New Products developed by Atomberg in respective markets to ensure the product success in coordination with HO and field teams

g. Market Intelligence: Keeping a track of competitor marketing activities and designing/changing our marketing strategy in response.

2. Trade Scheme Management

a. Scheme Design (Quarterly & Additional) : Monitoring the sales trends and competition activities to design schemes (as and when required) that would enhance sales without compromising on profitability.

b. Scheme Communication: Educating the sales team about the designed scheme and creating a scheme communication (Ex- Scheme Letter, PPTs etc.) which can be shared with the retailer partners for effective understanding of the scheme

c. Scheme Effectiveness and Settlement: Understanding the impact of the scheme by regular tracking of the scheme output and making changes in the scheme as and when required

d. Scheme Settlement: Coordinating with the HO team and field team to ensure timely scheme settlement

Location : Kolkata (Handling entire East Zone)

Qualification : MBA

Industry : FMCD/FMCG/Electricals/Electronics