Atomberg - Manager - Digital Marketing

Key Roles and Responsibilities:

1. Performance Analysis:

- Analyze the campaign performance

- Identify the levers that impacted the performance, and/or caused divergence from the plan

2. Campaign Planning:

- Create a media plan basis the learnings

- Align budgets based on organization and team goals

- Align and ready all creative deliverables with the concerned team/agency.

3. Optimizations & Reporting:

- Identify the divergence from the plan, and the possible causes

- Identify interventions to bridge the gaps, if any

- Align and implement actionables

- Share performance analysis with the management

4. Analytics:

- Use data from Google Analytics and similar tools to continuously understand and improve the customer journey

About Atomberg:

Our mission: To solve the everyday problems of our customers by being truly imaginative in the way we use technology.

Who we are?

Atomberg Technologies is a Consumer Appliances company that was started by IIT & IIM Graduates. We started our exciting journey with energy-efficient fans and will be presenting multiple categories in the next couple of years. Fans are based on our patent-pending BLDC motor technology, which saves more than 65% electricity. We are the winners of awards like the National Entrepreneurship Award, Best Climate solver award, most innovative company in "EE" category awarded by UN, Forbes30under30. Till date, we have also raised more than 450 crores in funding from investors like A91 Partners, Jungle Ventures, Steadview etc

Since our inception, we have been successfully growing at more than 100% "YOY" and are currently doing a monthly revenue close to Rs 90 Cr/month. The target is to reach 1200 crores by FY 23-24. Current product line includes fans, mixer grinders & smart locks, and future product lines will include several other categories across home and kitchen appliances.

Today we are a team of more than 600+ professionals challenging the status quo every day with a straightforward question "Why not?".

Atomberg Technologies Latest News:

- Atomberg Technologies raises $86 million in Series C funding led by Temasek & Steadview Capital

- Man behind the technology Manoj Meena, our CEO & Founder in conversation with CNBC regarding the latest funding & Atomberg's Growth

- New Product Launch - Go Key-Free with Atomberg 's new Smart Locks

- Atomberg raises $20 million in growth funding led by Jungle Ventures

- Actress Deepika Padukone Invests in Atomberg Technologies

- How Atomberg is Fanning a New Wave in Home Appliances

- New Product Launch - India's first Inverter Motor Mixer Grinder

TV Commercials:

- Atomberg TVC I Tax Department comes knocking

- Atomberg TVC I Power Department comes knocking

Role Essentials:

First principles thinking - Actively questioning every assumption and then creating new knowledge and solutions from scratch

Ambiguity - Ability to work in an unstructured setup

Attitude - Right attitude to roll up the sleeves and be hands-on

Complexity - Ability to work with multiple stakeholders in a fast-paced and dynamic environment

Detail Orientation - Ability to pay close attention and notice minor details