Ather Energy - Product Manager - Growth

you'll be our: Product Manager - Growth

you'll be based at: IBC Knowledge Park, Bengaluru

you'll be Aligned with: Head of Product - Business Software

you'll be the member of: Product Management, Software

What you'll do at Ather:

- You are responsible for leading experimentation along with data-driven decision-making to drive products to reach the next level of scale, impact, and profitability. You need to analyze your experiment results and make improvements to your strategies constantly.

- Perform comprehensive product analytics covering the entire funnel from marketing acquisition to conversion.

- Quickly spin up new experiments to test your hypotheses using A/B testing tools for simple web and front-end messaging variants.

- Test hypotheses on channel optimization for various messages.

- Increase engagement via use-case, frequency, intensity, and feature adoption. Determine casual, core, and power users and create an adoption and retention chart to view average retention per cohort over time.

- Setup an automated user onboarding journey. Measure click-through percentage and drop-off percentage through the sign-up flow and remove unnecessary friction from the sign-up process.

Here's what we are looking for:

- Experience of data-driven customer segmentation (behavioral, demographic, etc.) & conducting growth experiments, A/B and multivariate tests, funnel analysis with a proven track record of success.

- Strong analytics chops and expertise in various tools for app and web analytics, A/B testing tools such as google analytics, mixpanel, hotjar, etc.

- Experience working in fast-paced and agile environments

- Ability to develop hypotheses and execute the tests and pilots rapidly

- Understanding of consumer behavior/ behavioral psychology is a plus

You bring to Ather:

- Strong understanding of technology and software engineering fundamentals

- 2+ years of experience as product analyst/ growth PM roles

- Deep expertise in different web and app analytics tools, marketing automation tools, campaign analytics tools, etc with the ability to apply the right tool for the different use cases