AstraZeneca - Manager - Strategic Marketing & Projects

Reports to Location Director - Strategy & Commercial Excellence

Position purpose - Project Management

- Own the Brand Planning Process

- Development and Incubation of new launch plans

- Marketing Capability Advancement

Internal key customers

Managing Director, Business Heads, Strategy Team, Business Marketing

External customers

Management Consultants, Analytics and Market Research Firms

Minimum Qualifications and Requirements Post Graduate qualification in Management from a premier management institute

Self motivated and drive is critical to the role.

Demonstrated skill sets in project management

Demonstrated experience in brand launches and life cycle management

Experience- 4 to 6 years of working in Pharma Industry in Brand Management / Strategic Marketing Role

Competencies & Level

(AZ core competencies hold across all organisation roles. Job and Function Related competencies specific to individual job profiles) AZ Core competencies

- Strategic Direction

- Result Orientation

- Innovation and managing change

- Communication

- Demonstrating Personal Conviction

Key Result Areas/ outputs

- Driving Corporate Project Management

- Partnering for new launch strategy and defining marketing plan for same

- Improvise and drive Brand Planning Process with focus on Strategic Direction on Product Portfolio

- Drive Strategic Marketing initiatives, including capability enhancement for better outcome

- Manage the Market Research and Drive External insights from Market Research / Environment Scan

Key Result areas/ outputs Activities Measures

- Driving Corporate Project Management - Support the Managing Director and Director Strategy in driving Corporate Projects

- Own the Country Scorecard and provide quarterly tracking and update on the same

- Enable Corporate Decision making through data analytics support

- Adherence on the Project Implementation timelines

- Driving Corporate Decision making based on quantitative and qualitative analysis

- Partnering for new launch strategy and defining marketing plan for same - Own the brand marketing planning process and define the marketing plan for the pre-launch and launch process.

- Participate in the strategic planning and business review process and contribute towards marketing planning and execution

- Define the KPI frameworks for new launches to evaluate progress and consider course corrections, where required.

- Ownership on the Marketing Plans and KPI framework around the same.

- Own the Key Specialists of importance for new launches and drive the adoption through a structured engagement process

- Deliver the Brand Launch plan strategy definition and detailed marketing plan during pre-launch and launch.

- Improvise and drive Brand Planning Process with focus on Strategic Direction on Product Portfolio

- Define the templates for the brand planning process. Run the process in the Company

- Define the marketing brand plan review templates for quarterly business reviews

- Own the review process and provide inputs for execution excellence

- Central Coordination point for Umbrella branding initiatives like AZ Diabetes - Adherence to timelines for Brand Plan process.

- Defining the KPIs and monitoring of the same. Drive insights in execution through analytics on marketing execution.

- Quarterly Business Review Template definition and process management.

- Coordination for necessary approvals for enabling execution.

- Share of activity execution under the Umbrella branding.

- Drive Strategic Marketing initiatives, including capability enhancement for better outcome

- Drive development of analytical framework for forecasting of mature brands, new launch projections

- Develop insights on the execution through marketing and sales inputs and sales output analytics.

- Local Champion for the marketing capability enhancement initiatives driven by global and local teams - Timely delivery of new launch plans, including forecasting of sales during the initial years

- Embedding analytics into Brand Planning and Execution monitoring process.

- Delivery of marketing capability enhancement related workshops and initiatives

- Manage the Market Research and Drive External insights from Market Research / Environment Scan - Lead the market research strategy for AstraZeneca

- Centralize all external insight generation procedures

- Drive insights through analysis of databases and external reports / internal data to drive improvement in performance

- Management of Agency relationships - Deliver the Market Research framework within defined budgets

- Demonstrated improvement in execution through insights from the external scan.

- Planned framework for key brands on market research inputs