Aster DM Healthcare - Assistant Brand Manager

About Us:

Aster DM Healthcare Limited is one of the largest private healthcare service providers operating in multiple GCC states and is an emerging healthcare player in India. With an inherent emphasis on clinical excellence, we are one of the few entities in the world with a strong presence across primary, secondary, tertiary, and quaternary healthcare through our 27 hospitals, 115 clinics and over 223 pharmacies in seven countries, including India. We have over 22,000 plus dedicated employees across the geographies that we are present in, delivering a simple yet strong promise to our different stakeholders: "We'll treat you well."

Brand & Communication - AM:

We're looking at someone from a media & communication university, strong in creative communication and ideation with minimum 6 plus years work experience in advertising agencies or client-side branding.

The project requirements would be primarily external brand comms which translates to Brand Communication on behalf of Aster DM and the respective business units (Hospitals, Clinics, Retail, app) to the external public. The candidate would be responsible for understanding and developing marketing campaigns that position our brand appropriately in the target audience. These marketing campaigns will not only drive external/ internal engagement but will further define our brand's equity. The candidate will have to understand briefs, ideate and be a part of brainstorming with the Marketing Team/ agency.

Relevant Key Skills and Competencies:

- Proven ability to develop brand and marketing strategies and communicate recommendations.

- Experience in identifying target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix.

- Outstanding communication skills.

- Up to date with latest trends and marketing best practices.

- Excellent written and communication skills - Be skilled in writing clear, concise, and grammatically correct copy.

- Ability to work closely with all departments and third parties.

- Ability to work under pressure and to deadlines.

- Strong attention to detail.

- A creative approach.

- Be highly self-motivated and well organised.

- Be able to see other people's points of view and take on feedback.

- Good knowledge of MS Office.

Key Expectations from the Role:

- Work effectively with the marketing team/agencies working on brand initiatives.

- Manage creative development in terms of content and direction.

- Work on Annual Operating Plans for Brand Equity Pillar across the Group.

- Oversee new and ongoing marketing and advertising campaigns.

- Devise innovative creative strategies.

- Align campaigns around the brand's direction, choices and tactics.

- Help in managing and implementing Brand campaigns, negotiating best prices.

- Work as a team of Brand custodians, ensuring all internal and external materials are consistent in tone of voice, messaging, and visual identity.

- Work on communications collaterals for a range of internal and external channels e.g.: Presentations, collaterals such as campaign collaterals, ads, brochures, mailers, etc.

- Work closely with internal and external stakeholders to ensure the generation of regular quality content.

- Work closely with business units and vertical teams to coordinate marketing and communications campaigns.

Education:

- Professional media or communications qualification.

Relevant Experience:

- Proven working experience of 6 plus years as Account Manager in Agencies or Associate Brand Manager in Companies.

- Experience of developing a marketing and communications strategy.