Associate Vice President - Marketing - Consumer Durable

Associate Vice President of Marketing duties and responsibilities :

- Take responsibility for an annual marketing plan, strategy and team

- Identify and plan differentiated and impactful marketing strategies/materials

- Build, manage and coach a high-performing marketing team

- Drive the implementation of marketing campaigns that meet business objectives and drive leads

- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports

- Work closely with the sales department to align sales and marketing strategies

- Manage marketing budget and expenditures

- Maintain brand standards and ensure compliance across all marketing and communications channels

- Identify competitors and evaluate their strategies and positioning and devise counter-strategies

- Take responsibility for annual marketing plan, strategy and team

- Identify and plan differentiated and impactful marketing strategies/materials

- Build, manage and coach a high-performing marketing team

- Drive the implementation of marketing campaigns that meet business objectives and drive leads

- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports

- Work closely with the sales department to align sales and marketing strategies

- Manage marketing budget and expenditures

- Maintain brand standards and ensure compliance across all marketing and communications channels

- Identify competitors and evaluate their strategies and positioning and devise counter-strategies