Associate Vice President - Digital Marketing/Branding - Internet/Online

Associate Vice President - Digital Marketing

Purpose of job : Lead strategy and execution of company's Advertising, SEO and related lead-generation and digital marketing/branding.

Job Responsibilities :

- Strategize and execute digital advertising for lead-generation and digital marketing efforts.

- Focus on search and display ads, PPC campaigns on channels such as Facebook, Google, YouTube.

- Coordinate offline advertising with creative ways to measure progress of physical ads.

- Improve conversion and optimize for improved lead-gen results.

- Plan, execute, and measure A/B experiments and conversion tests.

- Identify trends and insights, and optimize spend and performance.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Improve brand's digital presence and lead-gen with SEO/SEM and relevant Influencer/Social Media campaigns.

- Oversee SEO efforts on website with a focus on technical elements, keyword analysis and content guidance.

- Manage content changes to Website, create relevant Landing Pages for optimizing user experience.

- Promote company app and manage app SEO and reviews

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Work collaboratively with internal teams to identify areas of improvement and implement effective changes to improve the overall outcome.

- Provide thought leadership for impacting overall brand exposure and lead-generation, brainstorm and execute on new and creative growth strategies

Qualifications :

- BS/MS degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, Google Ad-words, PPC campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels.

- Experience with A/B and multivariate experiments

- Solid knowledge of advertising tools and resources (e.g., Google Analytics, InMobi, Firebase, Appsflyer, Hootsuite)

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Passionate and confident marketer who can take full project ownership and provide guidance to others

- Be a collaborative team player and an encouraging people manager with positive listening skills

- Strong problem solver with willingness to learn