Associate - Retention Marketing - FinTech

Key Responsibilities:

- Build business and marketing plans and strategies designed to increase user lifecycle, revenue growth, engagement and value of users.

- Plan and execute retention and conversion initiatives for segmented or mass market populations.

- Analyze, monitor and optimize all activities based on key marketing and business KPIs.

- Work and collaborate with multiple departments and focal points, such as design, BI, product and more.

- Design user life-cycles from ideation to execution.

- Test, monitor, analyze and optimize where needed.

Required skills and experience:

- 3+ years of experience in Retention marketing, Lifecycle marketing, email marketing, preferably from a B2C Fintech startup.

- Solid experience on CleverTap and tools like MoEngage/MailChimp, and the ability to use CleverTap for creating User Journeys and communicating to users via PNs, SMS, Email, etc.

- A data-driven, analytical person with the ability to motivate stakeholders to drive goals and solve problems.

- Detail oriented, "out of the box" thinker with the ability to drive multi-faceted projects and people.

- A marketing strategist who can derive insights, recommendations, and action plans from qualitative market trends, consumer feedback, internal feedback, and large data sets.

- A great communicator and team player with a contagious "can-do" attitude.

- HTML, social media avid users and Dashboard knowledge (e.g. Tableau)- A plus.