Associate Product Marketing Manager - Ad Tech

What You Will Do :

Go-to-market Strategy

- Target Market and Competitive Research

- Product Positioning & Feature Conceptualization

- Managing Product Launches

- Content & Messaging Strategy

- User segmentation & identifying targeted marketing strategies

Experimentation :

- Defining KPIs and goals

- Measuring progress & assessing the impact of these products

- Monitor Key Customer Satisfaction Indicators

Product Adoption & Growth :

- Onboarding Customers

- User Engagement Strategy & Execution

- Iterative Testing and Product Improvisation

- Consumer Journey Optimization

- Re-engagement Strategies

Team Building & Management :

- Build & manage a team to drive required efforts

- Monitor performance and plan goal-setting for the future

- Define processes & roles to be followed for task execution

- Mentor existing reportees & train new joinees

Monetisation :

- Drive monetisation strategy balanced by a customer centric approach

- Identify new revenue sources and optimize existing ones

- Maximize user LTV using a combination of best working and new market practices

Required Experience :

- You have 5-7+ of overall work experience

- You have 2-3+ years of relevant experience in marketing/product/online customer success in a technology company or startup.

Leadership Qualities :

- You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization

- You thrive in a robust environment and align available resources to a common goal

Creative Mindset :

- You have a passion for technology, and a keen eye to identify opportunity in an ever-changing landscape

- You have strong analytical skills geared towards iterative solution of user problems based with data

Problem Solver :

- You are proactive in your approach to problem solving and navigating ambiguity and complexity

Logical Approach :

- You think quick on your feet and can derive actionable insights based on information available

- You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships