Associate - Offline Marketing - eCommerce

As an Associate - Offline Marketing, you are responsible for all aspects that lead to greater product adoption through digital channels. You will be reporting to the Leads in Marketing team.

Roles & Responsibilities

Create, identify and understand consumer segments that are relevant for the product, towards whom marketing campaigns will be directed

Develop campaigns, end-to-end, (on-ground BTL and ATL) with a goal to increase visibility and adoption of the product

Implement marketing campaigns across all offline channels with effective use of budget to generate maximum reach

Track the performance of the various campaigns

Optimize campaigns to boost performance and document learnings

Perform consumer research to identify trends and discover and develop new and different ways of reaching consumers

Build organization capability (team and knowledge) to create India's best and most effective customer acquisition programs

Actively partner and collaborate with cross-functional teams such as key stakeholders, PR, creative, national advertising, go-to-market and individual campaign teams to ensure a consistent message and focus across all consumer touch points

Requirements

A great understanding and a strong interest in the retail/e-Commerce sector, brand awareness and retail trends

A great understanding of BTL and ATL channels for consumer outreach and adoption

Excellent communication, creative and interpersonal skills

Ability to build, manage and mentor large teams

A customer centric, creative and analytical problem-solving mindset

Curious about macro consumer trends and keeping an eye out for new outreach channels

A penchant for being data driven and a stickler for analyzing and improving every activity