Associate Marketing Manager - FMCG

We are working on the position of Associate Marketing Manager with a leading FMCG MNC.

Job Location: Mumbai

Qual: MBA/PGDM [MARKETING] FROM 2004-2007 BATCH CANDIDATES.

BRAND MANAGER EXPERIENCE FOR MORE THAN 3YRS REQUIRED.

Reports To: Head Marketing

Please find below the JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

- Responsible for a new extension for a key brand in the portfolio.

- Manage launch of new strategic initiatives for Market Penetration on the Base Brand

- Responsible for the topline and brand profitability

- Handle the Stage Gate for the new launches for validation of the product concepts with the key stakeholders

- Media Planning / Execution in coordination with the Marketing Services team

- Formulation of marketing strategies, Communication development for both Consumers and Healthcare practitioners.

- Building strong Marketing programs to engage consumers / HCPs. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.

- Managing the Creative agencies - Medical and consumer to develop brand communication

- Developing Mass media plans and strategies and tracking the effectiveness of media investment. Coordinate with Marketing services team.

- Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs

- Build relationships into Key Opinion Leaders / influencers in identified Nutrition areas, and utilize relationships for shaping market initiatives, and for driving sales.

- Support and drive sales – work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high quality manner.

Requirements:

- Worked with reputed Consumer /OTC categories. Medical Marketing experience will be an added advantage

- Needs to have handled ATL / Media / Consumer research in the past. New Product launch experience will be an advantage

- Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.

- Experience in sales function.

Only FMCG industry candidates may apply.

Kindly let us know if you would be interested in exploring this opportunity for yourself.

Also mention your present compensation