Associate Manager - Marketing Analytics - Financial Services

The Role and Responsibilities :

The primary focus of the role is to deliver analytics projects within the Group Retail Clients Analytics. The individual will be responsible for end to end analytics projects.

More specifically :

- Analyse and agree on the Design for Analytics projects

- On the agreed methodology develop and deliver

- Partner creating implementation plan with Project owner including project benefit

- Support on the deployment of the initiatives including implementation though any system

- Consolidate or Track performance for periodic performance assessment

- Create the technical and review documents for approval

- Act on behalf and/or represent the Team Leader as and when required

- Be an active member of the Business Analytics Centre of Excellence

- Provide expertise and support in developing and deploying predictive models, insights, segmentation.

- Embed models in the business strategy so that campaigns drive income as per Retail Clients Strategy and P&L targets, specifically Drive Client-centric analytics with in depth engagement:

- Client Lifecycle Management ( Acquire, Activation, Cross Sell/Up Sell, Retention & Win-back)

- Enable scientific - test and learn- for direct to client campaigns

- Trigger development from both segmentation and propensity models

- Pricing analytics and optimization

- Digital analytics including social media data analytics for any new methodologies

- Channel Analytics & optimization

- Client wallet utilization prediction both off-us and on-us

- Client and product profitability prediction

Compliance and Control :

- Ensure appropriate operational procedures are in place in compliance with the Bank's strategy, branding policies and standards

- Ensure adherence of Group Retail Client Analytics Governance

Our Ideal Candidate :

- Tertiary qualifications (Statistics, Mathematics, Econometrics or Economics)

- Retail Analytics Domain Experience (Retail Banking Business, Channel or Product Knowledge)- 2 years+

- Good Business Knowledge

- Hands on modeling Experience

- Communication - Can seamlessly translate analytics outcome into business strategy and vice versa Excellent

- Mandatory Analytics application usage experience - SAS

- Good Excel Knowledge

- Understanding of CRM principles, analytics automation, P&L forecasting and understanding of data structure (large data handling capability)are mandatory

- Excellent PPT & Documentation Skills

- People Management Skills

- Business acumen - understand what drives business profitability

- Ownership & Accountability - Own, execute and deliver results

- Client centricity - understanding on solution, service and relationship

- Strong oral and written communication

- Motivated by performance linked rewards