Associate/Manager - Lead Generation

Roles & Responsibilities :

- Develop the overall lead generation strategy to fill the sales funnel most cost effectively.

- Identify prospective clients and build a strong sales pipeline for the Sales Managers via cold - calling, out-bound leads, email communications, LinkedIn, referrals and other direct marketing methods.

- Initiates lead generation strategies that include inbound/outbound sales and marketing campaigns and initiatives.

- Initiates and participates in new business pitches with sales team and subject matter experts and own follow-through with the lead prospect.

- Manage marketing budget and prioritize spending to maximize qualified leads.

- Create and execute lead generation plans that deliver significant volumes of qualified leads cost effectively, including SEO, E-mail Marketing, PPC, Social Media and new Marketing Channels and deal closure.

- Find unique ways to attract the attention of C-level executives of retail, FMCG, transportation, courier, manufacturing and e-commerce companies across Asia and North America to influence them to use Product suite.

- Initiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal.

- Log and record each-and-every outreach made, in CRM, producing regular activity reports as requested by Sales Head.

- Act as a bridge between Marketing and Sales. Be cognizant of each marketing initiative, and work towards corporate objectives.

- Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI.

- Analyze industry trends, market conditions and competitors marketing tactics to identify new opportunities.

Experience and Skills required :

- Minimum 1 yr of experience with B2B sales with a focus on lead generation.

- Software industry experience, particularly SAAS could be an added advantage (not mandatory).

- Demonstrated success in online lead generation.

- Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC and social media.

- Tech-savvy, with a knowledge of marketing technologies (CRM, marketing automation, web analytics); HTML and WordPress a plus.

- Strong analytical skills, with a data-driven, results-oriented approach.

- Excellent verbal and written communication skills.