Posted By
Posted in
Sales & Marketing
Job Code
308291
Job Description:
This individual will report into the head of Engagement Management. This individual will work in driving a cross functional team made up of digital marketing solutions, analytics and technology teams to achieve client goals. The individual will be partnering with client-facing account management teams for conceptualizing, planning and implementing online/digital marketing strategies for our clients.
Responsibilities:
Strategic Planning:
- Partner with account management teams to develop digital marketing solution strategy spanning across Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, site experience optimization (MVT/A-B Testing)
- Ability to create high level strategic plans
- Advise the client/account teams on new digital marketing opportunities and trends in the industry
Problem Solving:
- Analyze client business data and define the business problem
- Break down the problem into smaller modules to enable solution building
- Solve the business problems in digital marketing (lead generation/sales/acquisition/branding, etc.) by collaborating with solution teams to build the final set of recommendations
- Provide day-to day internal guidance to team members
Program Management:
- End to end project management throughout the project lifecycle - strategy, planning, kick-off, implementation, progress and post mortem
- Own project goals and drive the outcomes/results with the help of the solution teams
- Translate strategic plan to a mid-level and detailed execution plan
- On-time, on-budget and quality delivery of the project
Communication:
- Manage communication with the client, account management and delivery/solution teams on a regular basis to ensure the health of the relationship and project goal progress
- Provides regular updates to internal and external stakeholders
- Provides the client business context to the solution teams and helps drive the solution development to positively impact client goals
Pre-sales:
- Assist the Business development and account management teams in creating proposals
Desired Skills:
- Ability to think strategically to impact business outcomes and create strategic roadmaps
- At least 4 years of experience in marketing, strategy or business consulting roles
- 3+ years of experience in online marketing is preferred
- Strong leadership, entrepreneurial and execution skills
- Strong project management and communication skills
- Strong analytical skills, numerical skills and a good knowledge of Excel and Powerpoint
- Creative flair and enthusiasm for new ideas and concepts
- Good relationship management skills and a good team player
- Willingness to travel to client locations for business meetings if required
Qualifications:
Master's degree in Business, Marketing or Advertising from Tier 1 institution
Location: Bangalore
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Posted By
Posted in
Sales & Marketing
Job Code
308291