Associate Manager - Engagement - Digital Marketing - Internet/Online - IIM/MDI/FMS

Organisation :

Founded in 2009, It is head-quartered in New Jersey, U.S. and operates across America and India. Works at the intersection of data, technology and digital marketing. Focused on leveraging digital data to drive better results, They differentiate themselves through cutting edge analytics, a robust proprietary tool-set and a strong record of delivering results.

Specialized in :

- Web Analytics and Reporting : Conduct in-depth analysis and modelling of web data. This includes both, deep analysis of online data and marrying offline data with online data to generate actionable insights.

- Search Marketing (SEO/SEM) : They have a proprietary platform (ALPS) that, fuelled by underlying search data analysis, has helped their clients significantly improve rankings.

- Web and Mobile Development : Manage enterprise web redesign projects using an integrated approach that includes development, SEO and online reporting. Assist organizations in creating their mobile strategy and manage development on iOS and Android platforms.

Role & Responsibilities :

Strategic Planning :

- Partner with account management teams to develop digital marketing solution strategy spanning across - Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, site experience optimization (MVT/A-B Testing)

- Ability to create high level strategic plans

- Advise the client/account teams on new digital marketing opportunities and trends in the industry

Problem Solving :

- Solve the business problems in digital marketing (lead generation/sales/acquisition/branding, etc.) by collaborating with solution teams to build the final set of recommendations

Program Management :

- End to end project management throughout the project lifecycle - strategy, planning, kick-off, implementation, progress and post mortem

Communication :

- Manage communication with the client, account management and delivery/solution teams on a regular basis to ensure the health of the relationship and project goal progress

Pre-sales :

- Assist the Business development and account management teams in creating proposals

Ideal Profile :

- 1 - 4 year experience in marketing, strategy or business consulting roles

- Experience in Digital/Online marketing is preferred

- Strong leadership, entrepreneurial and execution skills

- Strong project management and communication skills

- Strong analytical skills, numerical skills and a good knowledge of Excel and Powerpoint

- Creative flair and enthusiasm for new ideas and concepts

- Good relationship management skills and a good team player

- Willingness to travel to client locations for business meetings if required

Qualifications : Master's degree in Business, Marketing or Advertising from Tier 1 institution