Associate Investment Director
- Audience research in syndicated and 1st party data sources.
- Creative spec management.
- Creation of tactical plan presentation and supporting media plan templates.
- Creation of campaign analysis plan templates.
- Oversee the successful launch of campaigns using the "Launch Tracker".
- Maintain accuracy and timely updates of deliverable tracking documents for team.
- QA of media plan set up conducted by various Activation team members.
- Collate commentary on media performance and conduct first review on quality.
- Adherence to team quality standard for reporting template and delivery.
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention.
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members.
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations.
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows.
- Manage accurate forecasts, media plans, and all key media planning documentation.
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