Associate Engagement Manager - Digital Marketing Firm

About Client-It 's a data-driven digital marketing firm that uses analytics and proprietary models to deliver high-performance marketing programs

RESPONSIBILITIES :

STRATEGY :

- Advise the client and account teams on new digital marketing opportunities and trends in the industry. Understand the client business and apply appropriate digital marketing frameworks to drive revenue growth/ client acquisition programs.

- Partner with account management teams to develop digital marketing solution strategy spanning across - Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, site experience optimization

- Ability to create strategic plans, develop business cases and formulate the digital marketing strategies for our clients.

PROBLEM SOLVING :

- Analyze client business data and define the business problem

- Apply strategic problem solving, data analysis and consultative skills to deliver project outcomes.

- Strategize and formulate implementable road maps for solving client challenges in digital marketing (lead generation/sales/acquisition/branding, etc.) by collaborating with subject matter teams

PROGRAM MANAGEMENT :

- End to end project management throughout the project lifecycle - strategy, planning, kickoff, implementation, progress and post mortem

- Own project goals and drive the outcomes/results with the help of the solution teams

- Translate strategic plan to a mid-level and detailed execution plan

- On-time, on-budget and quality delivery of the project

COMMUNICATION :

- Manage communication with the client, account management and delivery/solution teams on a regular basis to ensure the health of the relationship and project goal progress

- Provides regular updates to internal and external stakeholders

- Provides the client business context to the solution teams and helps drive the solution development to positively impact client goals

DESIRED QUALIFICATIONS :

- MBA from a premier institute (such as IIMs/ISB/ XLRI/FMS/SP Jain)

- At least 3+ years of experience in marketing, strategy or business consulting roles