Associate Director - Trade Marketing - Consumer Group

We have an urgent requirement with one of the biggest Consumer Group at Delhi

Role: Trade Marketing (Female Candidate Only)

Exp : MBA With 12-15 yrs

CTC : 60-75 Lacs

Profile :

This position is responsible for 3 distinct lines of activities-

- Demand Forecasting, Trade Marketing and MIS.

- The position works closely with the Marketing function in execution of its key activities.

- The position devises strategies to augment sales all across products and sales channels.

It plans out various schemes for this purpose.

The position is accountable for :

1. Trade Marketing :

- Devise strategy and initiatives to increase sales of products and maximize market share

- Ensure effective implementation of plans

- Provide trade marketing inputs to enhance operational efficiencies

2. Planning and MIS :

- Devise strategies and facilitate implementation of processes for Demand Planning and robust sales MIS tool

- Incumbent has overall responsibility for assigning and managing the Trade marketing budget for all brands.

- Effective spends of BTL budget is critical especially in category considering purchase is impulse driven and trade have significant role to play.

Brief JD :

- Leading initiatives to drive shares, deliver better channel margins and deliver growths ahead of categories across channels.

- Managing trade marketing spends across channels to drive better efficiencies

- Lead demand planning for the organization

- Manage all channel programs.

- Develop customer activation programs for all trade channels

- New channel opportunity identification and business strategy development through GTM strategy

- Develop a consumer promotion strategy for traditional & modern trade channels.

- Sales Strategy and Planning : Route to market strategy, Defining productivity KPIs for the Trade BU, Sales & distribution plans for NPIs

Interested candidate with similar profile forward cv in word format mentioning current and expected package.

Ved
+91-9811762409