Associate Director - Social Media Marketing

Job Designation : Associate Director - Social Media Marketing

Responsibilities :

- Lead the social media marketing team

- Develop the social media strategy, roadmap & plans aligned to business goals

- Drive visibility, engagement, reach and organic growth of all brand social media platforms such as LinkedIn, Instagram, Twitter and Facebook

- Oversee day-to-day management of campaigns, calendar, publishing and ensure brand consistency

- Work closely with brand marketing, PR, SEO, content marketing, product team for various key initiatives

- Monitor and analyze social media performance, current social/digital trends including regular competitor analysis to improve our social presence and engagement

- Strategize, and execute paid social advertising for SkillUp (freemium SKU)

Requirements/skills :

- Degree in journalism, communications, marketing or a related field

- Demonstrable 5-8 years of social media experience with a proven track record of success and a deep knowledge of social platforms

- Passion for creating social-first content, with an ability to think strategically about creative content and implement on a tactical level

- Understanding of digital marketing best practices, including content management, brand voice, buyers' journey and customer personas

- Familiarity running paid campaigns on Facebook, Instagram, LinkedIn and Twitter