We are hiring for our Fintech Client
Job Description :
- Create and manage a full funnel marketing strategy for our social partners with a strong focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS, Email, WhatsApp, Paid, Organic and other channels)
- Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys
- Create scalable strategies and systems for content personalization
- Establish a strong understanding of the interests and behaviors of our customer segments to build a foundation of user insights to produce actionable recommendations for growing engagement within each segment
- Define and monitor KPIs, produce and communicate insights, and make relevant course corrections to drive core business metrics
- Generate data-driven hypotheses and conduct experiments to inform overall engagement strategy
- Leverage marketing and analytics tools such as MoEngage, LeadSquared, Google Search Console, to measure impact of content efforts and diagnose opportunities for optimization.
- Understand user pain points specific to Social Media and develop a user-first experience through skilled analysis to address consumer needs.
- Drive execution and delivery of initiatives.
Attributes required :
- 4 years of work experience in lifecycle, or growth marketing at a high growth organization preferably in Fintech or a Social commerce industry
- Strong influencer and executioner, with the ability to translate recommendations into results.
- Relevant marketing experience of multi-channel Engagement and Retention programs
- Experience leveraging a complex marketing automation / email marketing platforms
- Strong analytical background and data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings
- Great excellent written and verbal communication skills
- Strong results orientation, proven record performing to aggressive growth targets
- Preferred MBA from Tier 1 college or BTech from a renowned college or university
Didn’t find the job appropriate? Report this Job