Posted By
Posted in
Sales & Marketing
Job Code
257322
Hiring for Leading E-Commerce company
Location : Bangalore
Position : Associate Director - Sell Side
Role :
Business strategy :
- Know the customer : Deeply understand customer behaviour, develop new customer insights
- Own the business : Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them
- Know the market : Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.
- Know the competition : Understand on-line and off-line players. Ensure Flipkart selection stays well ahead of competition
- Influence the leadership : Convert strategies into action by liaising with cross-functional leadership and drive the changes required
Sales :
- Should be able to chase sales target.
- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior
- Should be able to take measures to improve the bottom line
Pricing :
- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting
- Use discounting to drive portfolio mix and achieve strategic goals
Merchandising :
- Develop and execute plans to showcase the right products
- Identify cross-selling and up selling opportunities
- Own the customer experience in the category - make navigation, discovery easier. Save the customer time
- Identify the parameters customers use to make decisions and ensure catalog richness
- Improve the conversions of the category.
Marketing :
- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
- Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders
- Improve traffic to the category.
Promotions :
- Create promotions to drive revenue, margins, etc.
- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)
- Work with buying and inventory planning teams to reduce inventory where needed
People Leadership :
- Build, retain and groom a strong team to deliver across functions
- Set goals, define KPIs and ensure team tracks effectively towards goals
Desired Competencies :
- MBA from Tier-1
- Must have 9 + Years of Exp.
- Must be from FMCG & Consumer Durable Industry only
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Posted By
Posted in
Sales & Marketing
Job Code
257322