Associate Director - Revenue & Retention - Online B2C Startup

Associate Director - Retention

Mumbai, Maharashtra, India

Details :

Designation: Associate Director

Core Areas: App user experience, User segmentation, Retention, Analytics

Qualification: 3-5 yrs of relevant experience in an online B2C setup; Bachelors in Technology from a Tier 1 Institute, MBA optional.

Our Story:

Zepto is a fast-growing startup that delivers groceries in 10 minutes flat through an optimized network of dark stores we're building across the country! We're currently delivering in Mumbai, Bangalore, Delhi, Pune, Hyderabad, Kolkata and Chennai.

We're incredibly well-funded and our investors include Y-Combinator, Nexus Venture Partners, and more! We've also built out one of the best startup teams in India, with Senior Executives from Uber, Flipkart, Dream11, and institutions like Stanford, INSEAD, IIM, and IIT.

Your Role :

As part of the Revenue team, you will be responsible for user retention and this will include designing the user journeys across multiple stages of the funnel to expand the share of wallet of the user on the platform. If you enjoy leveraging data for creative problem-solving, this role would be a great fit for you. What you would do:

- Responsible for segmenting the existing users based on their past purchase behaviors, basis duration, and category adoption.

- Responsible for uncovering opportunities to drive growth from existing buyers through upselling, cross-sell and repeat, maximizing ARPU (average revenue per user) on a multi-category platform like Zepto

- Building the right touchpoints throughout the order and user journey to maximize ARPU, and effectively build the best-in-class shopping experience on the zepto app

- Set up the logic of all the events in the app, which merits communication to the user

- Experiment with multiple upselling and cross-selling techniques to different segments to assess what works best for a specific segment using various techniques like AB testing, geo experimentation

- Periodically benchmark app conversion rate across parameters such as useability and features against competition and industry.

- A constant hunger to derive insights from data. Extreme user-centricity and solid logical thinking.

Qualifications & Experience:

- Degree from an accredited university or college.

- Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management.

- Results-oriented with excellent communication and interpersonal skills, can work individually with minimal or no supervision.

What We're Looking For :

- People with an endless curiosity and hunger to learn

- Owners who will think of Zepto as their own venture

- Ability to work in a fast paced environment and manage stakeholders across different teams, good communication skills with ability to work individually.

Why Join Us?

- Zepto is on a blitz scaling path unlike any other startup today. Be the digital flagbearer for demand in this journey. The opportunity to join India's next Unicorn is rare.