Associate Director Programming Strategy We are Hiring for a Associate Director Programming Strategy for the Leading Media Key aspect in television broadcasting is understanding the audience pulse and providing the content they love, content strategy, staying ahead of competition and strategic thinking for content planning, placement & promotion. This is a strategic lead role for the Content Strategy, Planning, Research, Consumer Insights and Programming Strategy. The role is responsible for making plans & strategies for the channel basis various Quantitative & Qualitative Inputs. The role drives the thinking behind the programming and mapping the content with viewership TG with deep insights into consumer behaviour and data analysis. Personal Attributes: - Robust presentation skills to help sell the strategy to all stake holders. - 15+ years of hands-on experience in Strategy / Consumer research & Insights/ Media Planning: - Strong analytical and critical thinking skills. Strategic Planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximise resonance with target audiences. - Demonstrated ability to prioritize, self-start and contribute. - Understand Kannada language (preferable, not mandatory) Key Responsibilities: - Develop a deep understanding of our target consumers. - Follow and highlight macro trends on the consumer landscape and uncover consumer-level business drivers. - Be the evangelist for consumer insight mining - Use quantitative like BARC, Zapr, Adex, and ad hoc studies plus conduct extensive qualitative & digital insight projects. - Blend the insights with data and make strategic content decisions to feed into content making - Build a scientific approach to the planning on the channel for FPC and promos. - Drive the day-to-day channel operation of FPC planning and promotion planning.

Bangalore

Associate Director - Programming Strategy - Media 

Job Description for Associate Director - Programming Strategy - Media  in Htree HR Consultants Pvt Ltd in  Bangalore for (15-25) years of experience. Apply Now!