Associate Director - Programming Strategy

About the job:

We are Hiring for a Associate Director Programming Strategy for the Leading Media

- Key aspect in television broadcasting is understanding the audience pulse and providing the content they love, content strategy, staying ahead of competition and strategic thinking for content planning, placement & promotion.

- This is a strategic lead role for the Content Strategy, Planning, Research, Consumer Insights and Programming Strategy.

- The role is responsible for making plans & strategies for the channel basis various Quantitative & Qualitative Inputs.

- The role drives the thinking behind the programming and mapping the content with viewership TG with deep insights into consumer behaviour and data analysis.

Personal Attributes:

- Robust presentation skills to help sell the strategy to all stake holders.

- 15+ years of hands-on experience in Strategy / Consumer research & Insights/ Media Planning

- Strong analytical and critical thinking skills.

- Strategic Planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximise resonance with target audiences.

- Demonstrated ability to prioritize, self-start and contribute.

- Understand Kannada language (preferable, not mandatory)