Associate Director - Product Management - Education

The Associate Director, Product will be responsible for the overall Program Identification, Structure, Launch & subsequent Student Enrollment numbers for the 1st Quarter from launch date. He will work closely with all respective stakeholders in the Product Life Cycle & will also be responsible for bringing in additional value to the programs over a period of time.

Key Responsibilities

Program Identification & Structure Definition:

- Identify Programs based on Market Demand, Competition, Current & Emerging Industry Trends

- Design Modularity of Program, Course, Subject, Credits

- Plan Program Positioning & Target Audience - Conduct Market Surveys to evaluate this

- Bring in Program Value for the Students Brand & the Partners associated with organization.

Product Pricing Strategy:

- Outline Program Pricing based on Program Development Costs, Student Acquisition Cost, Student LifeCycle Management Cost, Technology Costs, Training Costs, etc

- Define Program Pricing based on program modularity & various strategies used by other similar players nationally & internationally

Industry Associations:

- Create robust Programs which attract relevant Industry Associations for the Programs, adding value to students, associating organizations & on a whole

- These Programs should attract Industry Expert Mentors for the specific Programs to offer industry

relevant work experience to the students - making the student job ready & employable

Collaborative Work:

- Work meticulously with the Technology & the Training Head to build the programs in the Learning Management System

- Work diligently with the Marketing Head to define the Program Launch Strategy & the TG penetration

- Work with the Outreach Team to ensure every Product is efficiently marketed

- Work closely with the Marketing Head & the Admission Head to ensure student enquiry to admission funnel is closely monitored & meets the pre-defined targets for the 1st Quarter of Launch