Associate Director - Performance Marketing - Online/Internet

Role:

- Development of state-of-the-art digital marketing strategy for quality lead generation and customer engagement across all digital channels with a balanced focus on scale and CPA

- Ownership of performance marketing delivery and budgets on all channels, including interfacing with cross functional teams and channel account managers

- Focus on data driven decision making and consumer insight to assess channel potential and quickly scale to deliver at acceptable costs.

- Work closely with product, BD and brand marketing teams to plan 360-degree campaigns.

- Research, assess and implement best and emerging industry practices.

- Run experiments with clear success/failure metrics.

Skills:

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy.

- Thorough knowledge of measurement tools, attribution models, marketing funnel particularly on website driven lead generation

- Experience with designing landing pages to optimize funnels and strong focus on consumer insight

- Strong understand of A/B testing, audience targeting, budding strategies on various platforms.

Persona:

- Must have over 7 years of experience handling digital marketing campaigns across Google, Facebook and networks at scale.

- Demonstrated work experience in scaling startups/new products with focus on RoI delivery particularly in vernacular markets

- Strong communication skills (oral and written) and ability to work with minimum supervision.

- Team player, agile and adaptable to changing priorities.