Posted By
Sadhna Kumari
Associate Consultant - Recruitment at Bask HR Consulting Pvt. Ltd
Last Login: 17 December 2022
560
JOB VIEWS
200
APPLICATIONS
136
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
1002076
Role:
- Development of state-of-the-art digital marketing strategy for quality lead generation and customer engagement across all digital channels with a balanced focus on scale and CPA
- Ownership of performance marketing delivery and budgets on all channels, including interfacing with- cross functional teams and channel account managers.
- Focus on data driven decision making and consumer insight to assess channel potential and quickly scale to deliver at acceptable costs.
- Work closely with product, BD and brand marketing teams to plan 360-degree campaigns.
- Research, assess and implement best and emerging industry practices.
- Run experiments with clear success/failure metrics.
Skills:
- Ability to understand business objectives and break them down into targets achievable through digital marketing.
- Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy.
- Thorough knowledge of measurement tools, attribution models, marketing funnel particularly on website driven lead generation
- Experience with designing landing pages to optimize funnels and strong focus on consumer insight
- Strong understand of A/B testing, audience targeting, budding strategies on various platforms.
Persona:
- Must have over 7 years of experience handling digital marketing campaigns across Google, Facebook and networks at scale.
- Demonstrated work experience in scaling startups/new products with focus on RoI delivery particularly in vernacular markets
- Strong communication skills (oral and written) and ability to work with minimum supervision.
- Team player, agile and adaptable to changing priorities.
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Posted By
Sadhna Kumari
Associate Consultant - Recruitment at Bask HR Consulting Pvt. Ltd
Last Login: 17 December 2022
560
JOB VIEWS
200
APPLICATIONS
136
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
1002076