Associate Director - Marketing Strategy & Commercial - Consumer Product - IIM/FMS/MDI/ISB

Associate Director Marketing Strategy & Commercial - Consumer Product Company

Strategy and Business Development :

- Define strategic direction for the sales and commercial operations and identify/validate key opportunities to drive profitable growth

- Provide inputs on Gross Margin Improvement, Marketing Mix, Sales Force Alignment/Expansion & effectiveness

- Strategic Inputs on business development opportunities like co-promotions /partnerships

Commercial Operations :

- Work with sales, commercial excellence, and marketing teams, to develop/enhance and deploy strategies, processes, and systems to support commercial success (e.g., sales force targeting, sales force incentive compensation, sales force size/alignment, promotional resource, pricing framework)

Marketing Management :

- Responsible for developing and managing marketing strategy for India

- Manages marketing/product team and budgets

- Directs and controls all sales support activities such as customer and economic analysis, market testing, advertising, market research.

Preferred background :

- MBA from premier institute (only) with 8-12 years experience

- Top-tier strategy consulting experience

- Experience in consumer packaged goods