Associate Director - Marketing - IT

Key responsibilities:

- Build and execute marketing strategy and plan for the business unit

- Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline

- Support external-facing proposition development, and lead creation of external-facing marketing & sales collateral for all propositions

- Create content working with writing agencies, working with SME's

- Plan and execute effective and measurable omnichannel marketing campaigns

- Create deal pipeline and focus on business development by working closely with inside sales.

- Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms

- Custodian of web and social media content for all matters related to the practice/BU

- Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand - PPC, SEM,

Paid social

- Execute the content marketing plan as per the editorial identified for the BU