Associate Director - Marketing Excellence/Digital & Communication - Healthcare/FMCG

- Leads the development of an external image program to increase the familiarity and favorability of the organization across key customer segments.

- Works closely with the Senior Leadership Team to create, develop and implement a strategic and tactical integrated marketing plan for the organization.

- Must work across boundaries with different lines of business, and with regional leaders to develop key strategies, plans and tactics to increase the organization's image and reputation.

- Maintains responsibility for the positioning of the corporate brand externally.

- Leads cross-divisional marketing team(s) to create, operationalize, and implement the integrated marketing plan.

- Designs and implements a Digital program.

Candidate Background

- Minimum 15 years of proven ability in strategic analysis and marketing with at least a few years of exposure to Advertising/media agencies

- Exposure to Healthcare / Pharma industry would be preferred

- Knowledge of FMCG, Agency and research would be an added advantage

- Exposure to current Digital frameworks and methodologies