Associate Director - Marketing - Education

Industry - Education and Training

Skills - Marketing, Brand Management

Job Type - Permanent

Description - The role would allow you to work at a large organization at a leadership level in marketing. The job allows developing and execution of marketing strategies and brand marketing at a PAN India level.

Client Details

Our client is an international organization with presence in over 100 countries in the fields of arts and culture, education, and English language. They are present in 10 cities across the country and are currently focused on creating a unique image and strong brand name for themselves among direct consumers, corporates and the government.

Job Description

The person would report to the Director-Marketing and should:

- Develop and implement business marketing plans in India and ensure alignment with the growth plans of the organization

- Create marketing campaigns and execute them and also decide on the media mix to be used

- Collaborate with the country business leads and Area Directors

- Generate marketing insight and research and focus on market metrics, managing agency contracts, collating and sharing data and monitoring current activity

- Determine plans for new projects and co-ordinates input from others to meet specific objectives

- Be able to manage Brand management, including awareness and compliance - increase ROI of marketing spend and ensure appropriate levels of marketing spend are maintained

- Collaborate with business managers during the planning cycle to inform and influence the business plans and ensure they are aligned with market requirements and potential

Profile

We are looking for a candidate who:

- Has at least 7-8 years of experience in managing marketing, brand building, marketing communication having worked in FMCG, Consumer Durables, Retail and Telecom

- Has created ATL and BTL marketing campaigns in the B2C domain

- Has experience in handling large marketing budgets

- MBA - Marketing, desirable

Job Offer

An opportunity to work in a leadership role in marketing at a national level for one the largest and growing organization in the education sector.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Anshul Kumar on +91 124 452 5414.

Contact - Anshul Kumar

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