Associate Director - Marketing - eCommerce - IIM

Apply only if you are a MBA graduate from IIM A, B, C and Computer/Electrical/Electronics engineering from Tier 1/2 college.

Responsibilities (Objective as well as the KPIs)-

Own the KPIs for Repeat Business - Revenue, Profits,. Customer Retention

Job Expectations

- Execute offline and online campaigns for driving repeat sales

- Track and improvise offline execution of campaigns with help from Store teams and Regional Managers

- Keep learning about the changes happening in the realm of online marketing/content and be prompt to make use of the same to

- Understand the key consumers, speak to them regularly and use the learnings to create more efficient communication/campaigns

- Work with the internal creative teams for marketing collaterals/creatives.

- Interact with the engineering team for marketing related changes/improvements

- Execute SMS/Whatsapp/mail communication, Direct Mailers, other interventions to drive repeat walk-ins and sales

- Keep coming up with new ideas and ensure quick trials and testing out of those ideas

Skills

- Strong understanding of online tools like Webengage, Clevertap and platforms, Google, Facebook, Twitter, Insta, Snapchat etc

- Strong command of databases and analytics solutions

- Has to have a good personal online presence